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Media Relations
A Story That Connects
Spain and Canada
Spain and Canada
To formally introduce Iberia's new non-stop route between Toronto and Madrid to the Canadian market, a targeted media relations campaign and official presentation events were executed to engage key stakeholders .
32 confirmed unique editorial placements
24.3 million total media impressions generated
91% attendance rate (34 of 37) at the key media event
Strategic positioning linking tourism and business travel
+ 30
Media attended the events in Toronto.
+24 million
Total media impressions generated.
91%
of invited journalists attended the launch.
The Influence Networks Guru
Applied Social Network Analysis
1
Visualize current network
Complete mapping of connections and relationships.
2
Visualize ideal network
Strategic design of the target network.
3
Plan to transform and expand
Roadmap to optimize and scale the network.
Editorial Lab
Comersaciones, a Food Podcast
An original editorial platform showcasing end-to-end content strategy, from concept and production to distribution, with measurable organic impact.
8 episodes produced (2025)
Strong performance on Spotify
Organic reach on Instagram
Food and cultural storytelling
Educational Content
Masterclass for NC Farmers
A video series combining field expertise, academic rigor, and clear visuals to translate complex research into practical, scalable guidance.
Translating academic research
Accessible language for technical audiences
High-quality audiovisual production
Scalable, practical learning
Brand Identity
A Brand's Extreme Make Over (CNDU)
End-to-end brand development, including identity, narrative, logo, brand guidelines, and spokesperson training to drive a complete brand transformation.
End-to-end brand identity
Logo design & brand guidelines
Strategic narrative development
Media & spokesperson training
Cross-border Coordination
Global ideas, local execution
A newsroom-style coordination model with teams across Latin America for two industry leaders (aerospace manufacturing and semiconductors). Regional coordination, scalable playbooks, and frictionless execution.
Coordination across 6+ markets
Replicable playbooks
Newsroom-style operations
Frictionless regional execution